[E-commerce Operation Strategy] Part 1: In the post-crisis era, the benefits of e-commerce consulting

Part 1: In the post-crisis era, the benefits of e-commerce consulting
 

By jake park(jake.kbpark@gmail.com)

Now, we are at a crossroads of change to live our daily lives after passing the pandemic. Many companies have played a role as e-commerce dramatically increased sales during the pandemic. As entering the post-pandemic recently, we see small and medium-sized companies agonizing over what kind of commerce strategy to run the e-commerce shopping mall. Now, let's look at the actual e-commerce consulting case and see how it goes and what it can get.

 

Preparing against the post-pandemic

 The e-commerce industry has been increasing its competitiveness in e-commerce platforms by opening specialists in specific product groups, such as cosmetics and fashion, at e-commerce shopping malls. In other words, many companies are implementing strategies to respond to future demand and improve profitability by expanding their categories. To do this, employees employ e-commerce consultants to build a new approach and actively utilize various solutions these consultants offer. The field of e-commerce consulting conducted for small and medium-sized enterprises is expanding into different industry areas for Client Relationship Management (CRM), Automated Marketing, customer segmentation, and shopping mall system development.

 

Why e-commerce consulting

E-commerce consultants are professionals who can present a big picture of their business in the direction of companies with B2B or B2C. In fact, there are a bunch of benefits that companies receive through consultants.

 

1. Provide e-commerce feedback against current issues

E-commerce consultants can objectively provide insight from the perspective of 3rd party: from enterprise to customers.

 

2. Focus on essential business requirements

The one-stop service enables e-commerce consultants to focus their customers' needs on shopping mall operations, IT systems development, advertising, product placements, and customer lock-in strategies.

 

3. Save time and money.

In many cases where shopping malls have been built for immediate profit, investment in e-commerce consulting costs is inevitably efficient from a long-term perspective.

 

 

What an e-commerce consulting proposes

The e-commerce consultant offers a unique experience through business consulting on customer marketing strategies and management optimization, as well as suggestions for developing shopping malls that can increase online sales.

 

1. Propose process improvement for companies

Usually, because companies have run their own e-commerce processes many years later, process improvement would be helpful to effectual e-commerce operations. Additionally, the e-commerce process affects changes in the behavior of customers aligned to trends. It's a significant advantage that process improvement (PI) corrects bottlenecks and issues.

 

2. Propose a higher conversion rate for customers

The conversion rate is when a typical website visitor takes action intended by the website, such as purchasing products and services, signing up for a member or a newsletter, etc. Through e-commerce consulting, we diagnose online shopping malls that companies currently have and provide optimal solutions to improve conversion rates.

 

3. Propose the best advertising campaign

When a new shopping mall is launched, it will be possible to actively seek measures to maximize profits in the future.

(e.g., possible advertising campaigns, shopping mall site menus, consultable FAQs, performance report extraction methods, advertising processing methods, etc.)

 

4. Propose the screening and placement of profitable products

The e-commerce consultant will also present improvements by analyzing historical data analysis and expert judgment, including shopping mall placement for products, connectivity between products, and visibility of product descriptions to help customers understand the attractive aspects of product prices. Also, these results are configured to help develop new products that benefit the company's online business.

 

5. Provide optimal supply lines and IT system

It proactively diagnoses the lead time among vendors, provides a more simplified delivery timeline to better deal with customers, and helps find new business opportunities.

 

To summarize, consulting investment can give higher value in the long run for small and medium-sized businesses that want to change the external or internal environment. In the following article, I will show you a real business example of e-commerce consulting that I conducted consulting while being a PM myself.

 

 

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