In recent years, various mobility service providers have emerged to compete with traditional oil and gas suppliers (commonly known as gas stations) in Korea, North America, and other regions. This has led to increased competition in the car mobility industry, which can be applied to various industries and has become a niche market. In the future, car mobility platforms are expected to grow in the form of combined "touchless payment and car life services". This has intensified competition to establish platform linkage strategies and to occupy the car mobility ecosystem in the energy industry, leading to digital transformation. This case discusses the issues that need to be considered in the gas station industry currently and will show a series of articles on how car mobility platforms should develop. Background This case involves the gas station industry, which was at the forefront of differentiation in customer management and challenging marketing, receiving a lot of at...
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