Jake's IT

  Part 3: The new road; Customer Segmentation is making an impacts    By Jake Park( jake.kbpark@gmail.com ) / e-Commerce consultant / IT Project Manager   During the pandemic, companies focus value on analyzing customer information and customizing their preferred products and services in their operational e-commerce strategies. Most importantly, the company's CRM system is changing to meet its needs. It means that expectations for the customer experience are higher than ever. What are the fundamental components for an enterprise to optimize its customer experience? To this end, customer segmentation is essential to understand exactly how consumers and products relate to each other, their specific needs, and how they work with the company brand. Customer segmentation is a prerequisite for companies doing e-commerce business.   Why Companies Focus on Customer Segmentation Why do e-commerce companies put much effort into marketing through customer s...

Part 2: Consulting Case for Developing a shopping mall   By jake park( jake.kbpark@gmail.com )   Most small and medium-sized enterprises have a shopping mall with their business strategy. Then why do they ask for e-commerce consulting? Companies may want to see the distant future and have their shopping malls suitable for the trend.    In this case, company A, which has already been a shopping mall site for years, is an importer of fashion and other merchandise. Unfortunately, due to the old logistics system (WMS, OMS), company A could not have synced the connection of the product procurement, sales, and management process, so it was judged that the inventory needed to be appropriately managed. Company A's goal was to increase net revenue and expand its business area of featured products.   For this goal, the company has requested consulting to improve our e-commerce processes and develop their own advanced and stable shopping mall with high avai...